Hot Diggity Dog

After a challenging 2005 summer season, Hebrew National, the hot dog company, needed to get back on track and generate strong sales. Their mission was to step up to the plate as a mainstream, national brand and find a way to attract new consumers outside the traditional kosher-consuming population.  Their solution?  Appeal to uncompromising parents who served their family only the best and were willing to pay more for it.  They created commercials intended to teach people how kosher practices ensure only the best cuts of meat….”no ifs, ands, or butts.”

“Butt humor” seems to work across all demographics and all ages, even for hot dog companies.  The campaign was a huge success, increasing sales by 20%, which allowed Hebrew National to usurp Oscar Mayer as the #2 all-beef hotdog brand. (Ball Park Beef Franks is #1).

So, when our team had an idea for a new Matchmaker Logistics promotional product, how could I argue?  Our newest gift/incentive/reward for our carrier and shipping customers is also, well, a little unorthodox.  But, it’s fun.  Lots of fun.  To see what I’m talking about check out our Facebook page.

So far, family, friends, puppies and, yes, even little ones are embracing our “cheeky” pun, which reminds me of a moment that happened years ago at my church:

“Dear Lord,” the minister prayed, with arms extended toward heaven and a rapturous look on his upturned face. “Without you, we are but dust.” He would have continued but at that moment, the three-year-old child of a friend in my Sunday School class, turned to her mother and asked in her loudest little girl voice, “Mom, what is butt dust?”

Like us on Facebook, refer business our way, or just ask, and you too might have the chance to sport a pair of these limited edition boxer shorts.  Hot diggity dog!

Kick butt this weekend,
~Bob