I used to play a lot of golf. And, for a weekend warrior, I wasn’t half bad. My best round ever was a 73 (one over par), although typically I shot in the low 80’s. In golf, as with many sports, there is a “sweet spot”, an area where the club head hits the ball at just the right angle, creating the perfect backspin for a crisp, well-played shot.
I believe there are sweet spots in business too. When a company’s products, services, and leaders are aligned with a customer’s needs and wants, everything feels and works right. Matchmaker Logistics is not for every customer, and every customer isn’t for us. That’s why we think it’s important for shippers to understand how to find their “sweet spot” in the transportation marketplace. In fact, it’s the topic of our third Matchmaker video:
Click on the image to watch the video.
Of course, I expect that the title of this video will raise some eyebrows in the same way our company name does. Our “Matchmaker” isn’t a dating service, and people who Google “finding your sweet spot”, may be a bit surprised to see a video that discusses shipping truckloads of sand! David Letterman capitalized on this very notion in one of his classic Top 10 lists:
DAVID LETTERMAN’S TOP 10 REASONS WHY GOLF IS BETTER THAN SEX
#10: A below par performance is considered good.
#9: You can stop in the middle and have a cheeseburger and a couple of beers.
#8: It’s much easier to find the sweet spot.
#7: Foursomes are encouraged.
#6: You can still make money doing it as a senior.
#5: Three times a day is possible.
#4: Your partner doesn’t hire a lawyer if you do it with someone else.
#3: If you live in Florida, you can do it every day.
#2: You don’t have to cuddle with your partner when you’re finished, and best of all…
#1: If your equipment gets old and rusty, you can replace it.
Stay on par this weekend,
~Bob
