The Daily Burrito

Sometimes things just don’t go according to plan. This week, that’s been the rule more often than the exception. Crazy stuff, much of it beyond our control, just kept happening. For instance, one of our drivers slipped on a patch of ice while walking to his truck. He bruised his tailbone severely, which meant no sitting behind the wheel all day for him! Once we confirmed that he would be okay, the scramble was on to cover that load again.

Despite careful planning and seemingly brilliant ideas, the “best laid plans” can still go astray. At least we’re not alone. Take the Sanchez family, owners of Casa Sanchez, a Mexican restaurant in California. The owner put a sign in the window offering free lunch for life to anyone who would permanently tattoo the restaurant’s logo on their body. She didn’t think people would take it seriously, but they did.

Before she knew it, the restaurant had 40 fans sporting Casa Sanchez tattoos, which meant that if the tattooed fans took full advantage of their new found privileges (say a daily lunch at $8 for the next fifty years), the restaurant would be out $5.8 million dollars! The Sanchez family had to cap their offer to 50 tattooed customers so that their

“mucho successful” marketing gimmick wouldn’t put them out of business!

Thankfully, the tattooed Casa Sanchez customers were the first to admit that they probably couldn’t actually stomach eating a burrito (no matter how good) every day for the rest of their lives. Talk about overkill! It reminds me of a joke:

An Irishman, a Mexican and a redneck were doing construction work on the scaffolding of a tall building. They were eating lunch. The Irishman said, “Corned beef and cabbage! If I get corned beef and cabbage one more time for lunch, I’m going to jump off this building.” The Mexican opened his lunch box and exclaimed, “Burritos again! If I get burritos one more time, I’m going to jump off too.” The redneck opened his lunch and said, “Bologna again. If I get a bologna sandwich one more time, I’m jumping too.”

The next day the Irishman opens his lunch box, sees corned beef and cabbage and jumps to his death. The Mexican opens his lunch, sees a burrito, and he jumps too. The redneck opens his lunch, sees the bologna and jumps to his death as well.

At the funeral, the Irishman’s wife is weeping. She says, “If I’d known how really tired he was of corned beef and cabbage, I never would have given it to him again!” The Mexican’s wife also weeps and says, “I could have given him tacos or enchiladas! I didn’t realize he hated burritos so much.”

Everyone turned and stared at the redneck’s wife. She shrugs and says; “Hey, don’t look at me! He makes his own lunch.”

Mix it up this weekend,

~Bob