People often lament: “I’m too busy to work out”, but according to Virgin Airlines founder Richard Branson, one workout could give you an extra 4 hours of productivity per day!
In his book, The Four Hour Body, Tim Ferris (also the author of The Four Hour Work Week) shares an anecdote when someone asked business icon Richard Branson: “How do you become more productive?”:
Richard Branson leaned back and thought for a second. The tropical sounds of his private oasis, Necker Island, murmured in the background. Twenty people sat around him at rapt attention, wondering what a billionaire’s answer would be to one of the big questions-perhaps the biggest question-of business.
The group had been assembled by marketing impresario Joe Polish to brainstorm growth options for Richard’s philanthropic Virgin Unite. It was one of his many new ambitious projects. Virgin Group already had more than 300 companies, more than 50,000 employees, and $25 billion per year in revenue. In other words, Branson had personally built an empire larger than the GDP of some developing countries.
Then he broke the silence: “Work out.”
Branson was serious and he elaborated: working out gave him at least four additional hours of productive time every day. Those hours add up! Need to get more done in the course of a day? Try working out!
