Click to watch our video: “What is a Freight Broker?”
Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 billion by 2015, and that total online video consumption will quadruple. No business can afford to neglect video as an educational and marketing tool. Video allows businesses to create and share remarkable content with their audience in a way that plain text will never match. As an industry, there is a lot of untapped potential here. A few quick questions to a search engine illustrate the point perfectly:
Google the following questions, and here’s what you get:
- Why use a business coach? 191.0M results
- Why use a personal chef? 80.5M results
- Why use a personal trainer? 74.2M results
- Why use a recruiting firm? 19.5M results
- Why use a freight broker? 1.7M results
Likewise, you’ll get 48.7M results when you ask Google about the difference between a PC and Mac, but ask: “What is the difference between LTL and FTL?”, and you get a paltry 1.6M results.
In response, we’re kicking off our own Matchmaker Logistics video series to help teach the world about the value transportation brokers provide. We’re proud to announce our first video, and as you’ll hear at the end of the clip, we look forward to bringing you more transportation industry videos soon.
Although we don’t expect this video to go viral as quickly as the current internet sensation “What Does the Fox Say?“, which has 154M hits at this writing, we’d love to see your reactions to our first video on our YouTube page or Facebook page. And, of course, feel free to share it with your friends. If we get even 154 hits this weekend, I promise that I’ll dress up like a fox too!
Look foxy this weekend,
~Bob
