On Wednesday night, I was asked to sit on a panel of social media “experts” for a forum sponsored by our local university during “MBA Week”. Although I do not consider myself to be an “expert”, I am a social media “convert” who has seen first hand how blogging and using platforms like Facebook enhance our relationships with our customers.
That said, there were times when I felt like a fish out of water–I mean, I have t-shirts older than the panelist who sat next to me! When an attendee asked the panel: “What’s the next big thing in social media?,” the young upstart rattled off foreign-sounding names like SnapChat and Vine, while I sat there thinking: “Are you kidding? I’m still working on mastering Facebook and Twitter!”
I may not know much (the logic behind social media sometimes reminds me of the joke below), but I do know that social media is here to stay. For one thing, it’s a great way to share “old-school” jokes like this one:
Two home builders, Frank and Joe, go into the local dive after a hard day’s work. They’re sitting at the table drinking beer when a man in an expensive suit walks in and orders a drink at the bar. The builders begin to speculate about what the man does for a living.
Frank: I bet he’s an accountant.
Joe: Nah, I think he’s a stockbroker.
Frank: There’s no way! A stockbroker wouldn’t come in here!
The argument repeats itself for some time until Frank heads to the toilet. Inside, he sees “The Suit” standing at a urinal. Curiosity and the several beers get the better of the builder.
Frank: Excuse, do mind helping me settle a bet? My friend and I were wondering what you do for a living?
Suit: Sure, no problem. I’m a Logical Scientist by profession.
Frank: A what?
Suit: Let me try to explain… Do you have a goldfish at home?
Frank: Yes, as a matter of fact, I do.
Suit: Then it’s logical to assume that you either keep it in a bowl or a pond. Which is it?
Frank: It’s in a pond.
Suit: Well then it’s reasonable to suppose that you have a large yard.
Frank: Yes, I do have a pretty big yard.
Suit: In this town, given that you have a large yard, it’s logical to assume that you also have a big house.
Frank: I’ve got a five-bedroom house…built it myself!
Suit: Given that you have such a large house, it’s logical to assume that you are married….
Frank: Yes, I’m married and we have three children.
Suit: Then, it is logical to assume that you are sexually active with your wife on a regular basis….
Frank: Yep! Four nights a week!
Suit: There you have it! By finding out that you had a goldfish, I’ve also deduced the details of your sex life. That’s logical science at work.
Frank: I see…That’s pretty impressive…thanks!
Both leave the toilet and Frank returns to his table.
Joe: I see The Suit was in there. Did you ask him what he does?
Frank: Yep. He’s a logical scientist.
Joe: What on earth is that?
Frank: I’ll try and explain…Do you have a goldfish?
Joe: Nope.
Frank: That’s why your wife never gives you any….
Defy logic this weekend,
~Bob
P.S. Speaking of social media, have you entered our recent Facebook contest to win a “romantic goody bag?” We’ll announce a winner on Monday….
