Archive for the Thought for the Weekend Category

Edison Surveys the Ashes

It’s been one helluva week. Boston. Texas. And closer to home, my babysitter and our two daughters were rear-ended in rush-hour traffic. (Thankfully, they are all fine.) Over the past several days, my emotions have run a wide spectrum: shock, anger, guilt, grief and relief, just to name a few. My thoughts have included:”Everything can change in an instant”; “Life is a fragile gift”; “Nothing matters more than the health and safety of loved ones”; “There is danger everywhere”; “Most people are good.” Take for example, the people who are working tirelessly to return

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Coffee Talk

Brandweek magazine said: “Brands are the express checkout for people living their lives at ever increasing speed.” If you’ve ever stood in the middle of Times Square, you know this is true. A few weeks ago, my wife and I took my nine-year-old daughter on a special birthday trip to New York City. She had recently played Molly, one of the lead orphans, in an all-kids production of the musical, Annie. We took her to see the real production on Broadway. Like me, my daughter has a Type A personality. Eager to make the

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Helping Our Neighbors

If you think of the transportation industry as a community, then Matchmaker Logistics in an active member of its neighborhood watch program. We maintain paid subscriptions to several “watch dog” services, including one invitation-only program, that shares information about carriers across the country. When brokers experience a serious problem with a carrier (loads double-brokered, loads held hostage, service failures, etc.), they post this information as a friendly, cautionary alert to other brokers in the industry. At Matchmaker, we take our watch dog efforts seriously. We have systems in place to add all problem carriers

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A Foolish Government

In these tough economic times, it’s great to hear some good news! Did you know that Taco Bell is buying the famous Liberty Bell? It’s all part of an effort, the company says, to “help the national debt,” by purchasing and maintaining national landmarks privately, instead of depending on the American taxpayer to protect these treasures. Taco Bell believes this will start a trend of charitable purchases of landmarks and historical items by other US companies. The Liberty Bell will be renamed the Taco Liberty Bell, but will still be viewable by the public,

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Goin’ to the Chapel

As the Dixie Cups crooned in their 1964 hit Chapel of Love: “Spring is here/the sky is so very blue/Birds all sing as if they knew…” Here at Matchmaker Logistics, we have two lovebirds who are “goin’ to the chapel” very soon. They don’t just have Spring Fever, they also have Wedding Fever–Congratulations to Shelly Stoddart and Pam Carrier on their engagements! Hearing about their wedding planning is proving to be quite an eye-opening experience. I’ve learned that there are Bridezillas (brides-to-be who turn into self-absorbed, over-indulgent monsters) and Bridechillas (those who remain cool

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The Way the Cookie Crumbles

It may be the way the cookie crumbles on Madison Avenue, but in Hong Kong it’s the way the egg rolls. ~Robert Orben Last month, I told you about my attempts to win back an old account that resulted in a friendly office wager: If I could win the business by March 1, my Office Assistant, Shelly, promised to make me cookies; if I lost, I’d have to bake her cookies. As you, our faithful Thought for the Weekend readers suggested, I even had a bouquet of cookies delivered to the company I’ve been

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Trying Something New

Never be afraid to try something new.  Remember, amateurs built the ark; professionals built the Titanic. ~Author Unknown Last week, we unveiled our very first Matchmaker Logistics web video. For most of us, filming a video was a first! Some of us were quite nervous (Pam, Mary, Shelly and me), but our camera crew did their best to put us at ease. We learned a lot about what goes in to creating a short video clip as well as what doesn’t work on camera. For example, we were advised not to wear white shirts

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Don’t Read This Thought!

We don’t want you to read this week’s Thought for the Weekend, we want you to watch it. Matchmaker Logistics is proud to present our first web video. Click on the image left to see what we have to say….  Why have we added video to our website?  In 1906 the Italian economist Vilfredo Pareto (1848-1923) determined that about 80% of Italy’s wealth was controlled by about 20% of the people. This evolved into the 80/20 Rule (also know as The Pareto Principle). Explained as “the law of the vital few”, it is frequently applied

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Living Murphy’s Law

“If anything can go wrong, it will.” We all know Murphy’s Law, and I’d venture to say that at some point in our lives, we all fall victim to it. This week, it was my turn. We’ve been working for months now on a special project we planned to unveil in this edition of the Thought for the Weekend.  I was so proud and excited, and so certain that everything would go according to plan, that I spent the latter half of the week talking up the big unveiling whenever I met with clients.

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A Great Love Story

Whether you embrace the romance and fanfare of Valentine’s Day or you loathe the “Hallmark-manufactured” holiday, certain love stories cannot be denied. Perhaps one of the greatest and most inspiring love stories is the story of Team Hoyt: When Dick and Judy Hoyt’s son, Rick, was born in 1962 as a spastic quadriplegic with cerebral palsy, they were advised to institutionalize Rick because there was no chance of him recovering, and little hope for Rick to live a “normal” life. But Rick’s parents didn’t listen. They took him home and worked at including him

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