Archive for the Fuel for Thought Category

Santa Drives a (Well-Decorated) Semi

Santa Drives a (Well-Decorated) Semi

To my knowledge, all logistics professionals are big fans of Santa Claus. It’s easy to see why – he’s a jolly, hard-working fellow best known for his ability to get things where they need to go on a seemingly impossible timeline. Over the years, this tireless commitment to getting presents where they need to be on Christmas morning has some people questioning the reality of Mr. Claus’s existence. They insist he can’t be real because no one could get all of those presents to all those homes overnight! But to logistics professionals like us? That’s

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Start a New Workout Routine This Thanksgiving

Start a New Workout Routine This Thanksgiving

With Thanksgiving on the horizon, many of us are looking forward to a bit of a rest. After turkey, pie, and a beer or two, who can resist sprawling out on the couch and dozing off until the big game gets exciting? While building muscle might be the farthest thing from our minds while we’re in a turkey coma, there’s one muscle that we could be working every day, all year round, to improve our lives and the lives of everyone around us. You don’t even have to get off of the couch to

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A Glimpse Into the World of Hurricane Logistics

A Glimpse Into the World of Hurricane Logistics

Typically, November is the end of hurricane season, but 2017 has been anything but typical. With monster storm after monster storm battering Florida, Texas, Puerto Rico, and the Gulf Coast, mega storms are back in the public eye – and weather professionals aren’t ready to call the season over just yet. One common trait of Atlantic Hurricane season is that there isn’t usually more than one major active storm in the ocean at any given time. Clearly that hasn’t been the case this year. And while plenty of great scientific and climatology minds will wonder and debate over

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The Boy Who Cried ELD

The Boy Who Cried ELD

If you didn’t know better, you might think it was a cautionary tale, or even a bad practical joke: A shepherd-boy, who watched a flock of sheep near a village, brought out the villagers several times by crying out, “Wolf! Wolf!” and each time his neighbors came to help him, the wolf was never there. In our industry, the shepherd-boy has been The Federal Motor Carrier Safety Administration. For years, the FMCSA tried to implement an ELD mandate. ELD stands for Electronic Logging Device. Those of us in the industry (the villagers) kept hearing

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Be Nice To Your iPhones

Be Nice To Your iPhones

Have you ever taken your frustrations out on Siri? “That’s not what I said!” “No, not that one!” “You stupid —phone!” While I wouldn’t take such a tone with a real person, it’s easy to get annoyed with the voice inside the iPhone. Siri, as she’s better known to iPhone users, is someone we’ve talked about before. She’s not a human being, but rather the name of the voice-activated digital assistant that iPhone users can talk to when asking for directions, food delivery options, facts that need Googling, and more. The programmers behind the app added

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David vs. Goliath, Spider-Man vs. The Hulk

David vs. Goliath, Spider-Man vs. The Hulk

When Our Weaknesses Become Our Greatest Strengths I loved this recent viral video giving children with disabilities a chance to be real live superheroes. What I liked most was the way that the photo shoot didn’t ignore the children’s limitations, it celebrated them. For example: “Zaiden has severe ADHD and loves to run…I decided to turn his weakness into a strength and make him The Flash”, said photographer Josh Rossi. I’ve been thinking lately about how those kinds of ‘weaknesses’ can apply to business. How the little guy takes on the big guy. David and Goliath, to reference

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From Harvey to Irma: Appreciating Truck Drivers

From Harvey to Irma: Appreciating Truck Drivers

  This week, September 10-16th, is Truck Driver Appreciation Week, an event we celebrate annually. The work of truck drivers has been featured in the news recently as deadly hurricanes batter the coasts and wildfires rage in the West. In the affected areas, folks are reminded of what truckers do for us, as shelves go bare weeks before a weather event. (This photo was taken in Texas where the grocery store shelves were bare – except for the soy meat!) We’ve all lived through preparation for bad weather, and it seems like the trucks can’t come fast enough. Water,

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You Never Sausage a Place!

You Never Sausage a Place!

For the third and final installment of our Signs of Summer series (you can read the first and second on our blog), we’re featuring a piece of roadside Americana that’s legendary here in the deep South. If you’ve never made the drive down I-95, crossing from North Carolina into South Carolina, you may not be familiar with the strange billboards lining the highway. Some of them encourage bad behavior from the passengers in the backseat – “KEEP YELLING, KIDS – THEY’LL STOP!” Some rely on silly puns – like the enormous roadside salami with the phrase

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Highways DOT-ted with Laughter

Highways DOT-ted with Laughter

In my last post, I talked about blue highway exit signs. This week’s addition to our Signs of Summer series is about a more hi-tech evolution in road signs – the electronic DOT (Department of Transportation) marquees. Typically, these signs are used to communicate traffic information, emergencies, or road conditions. When not in use for immediate updates or warnings, the signs often display safety reminders or local weather information. But, when two of the cleverest comedy minds in Iowa happened to find themselves behind desks at the Department of Transportation, they used their powers to get drivers laughing. Willy Sorenson

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Signs of Summer

Signs of Summer

This summer, I’ve spent a lot of time on the road, chauffeuring my daughters to and from summer camps. My time on the open highway inspired me to devote the next few posts to the Signs of the Summer. We’ll look at some of the classic signs of the highway and answer a few questions. First, let’s look at the blue highway exit signs. Called interstate logo signs or specific service signs, we often think of them as the signs for gas, food and lodging. But did you know that they also promote other

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